I am a product designer, photographer, operations professional and manufacturer with extensive entrepreneurial experience to help creative businesses and brands operate better.

I’ve designed and built two businesses - Moop Shop (2007-2023) and Tote Blanks (2020-2024) - both rooted in direct to consumer, designed and manufactured sewn products, specializing in bags, packs and accessories. I now do this for other product brands.

I am good at identifying and implementing better systems of operating, ideating on big dream storylines and helping to make them reality through workflows, talent, design, data, sourcing, operations guidance and system building.

Current role: Director of Operations, Berkeley, CA